How to Utilize Google My Business to Get More Customers in 2023

How to Utilize Google My Business to Get More Customers in 2023

Google is the world’s most popular site. It currently has over 92 percent of the search engine market share. Creating a Google Business Profile (formerly called Google My Business) is an excellent method of attracting potential customers for your company through Google maps and search.

What’s Google Business Profile (Google My Business)?

Google Business Profile is a free business listing provided by Google. It allows you to post information and images of your business, including its location, services, and products.

Making this profile for free is an excellent method to boost your exposure to Google services. The information you provide on the Google Business Profile may appear in Google Search, Google Maps, and Google Shopping.

Google Business Profile is only accessible to companies that have contact with their customers. This includes companies with physical locations (like restaurants or stores) and businesses that offer services via meetings with customers at other places (like plumbers or consultants).

If you’re a solely online-based company, you’ll need to adhere to other Google tools, such as Google Ads or Google Analytics.

Also Read – Best SEO Company in Delhi

What are the reasons you require the Google My Business account?

Find yourself on Google (and Google Maps)

If you’re seeking internet traffic or foot visitors, Google can be your ultimate engine. A Google Business Profile helps ensure that your business is found when they search for similar products and services to yours in their local area.

The Google My Business listing shows the users how and where to get to your business. A Google Business Profile also improves local SEO. Mainly, a profile for local companies is more likely to be displayed when users seek a local business through Google Maps.

Manage your online Business’s Information

Your Google My Business account allows you to manage and change your contact details, including business hours, contact information, and other vital information when necessary.

You can also post updates to let people know that you’ve expanded services, closed temporarily or completely opened (a beneficial option during situations such as COVID-19). Google Business Profiles feature local solid SEO, meaning your information will rank higher than other websites with outdated information.

Establish trust by reviewing

Reviews are a crucial aspect of social evidence and are a powerful method to establish credibility and trust.

Google’s combined star rating and space for detailed reviews allow customers to give as much or as little detail concerning their overall experience as they would like. It also helps prospective customers choose which companies to visit and which products to purchase.

It isn’t very comforting to think of reviews posted on public platforms, mainly because you cannot select and decide the Google My Business reviews to post. (Although you can reply to all reviews, which we’ll discuss in a moment.)

But don’t worry: Google finds that a mix of negative and positive reviews is more reliable than endless pages of glowing reviews.

How to create a Google Business Profile

Step 1: Log into Google Business Profile Manager.

If you already have an existing Google account, you’ll be automatically connected to Google Business Profile Manager. In other cases, enter your specific Google account login details, or create a brand new Google account.

Step 2. Add your company

Enter your company’s name. If it doesn’t appear in the drop-down menu, click add your Business in Google. Select the appropriate category for your company, and then click next.

Step 3: Enter your location

If your business has a physical address that customers can go to, choose the Yes option. Add your business address. It is also possible to place a marker on the sermon on an image. If your business doesn’t have a physical location that customers can visit but offers services in person or delivery, you could identify your areas of service. After that, click Next.

If you did not enter a physical address, Google would ask you to select the region in which you’re located. Select the area you’re in from the drop-down menus and then select next.

Step 4: Enter your contact details

Enter your business’s phone number and website address to ensure customers can contact you. You do not need to enter a telephone number to avoid being reached via phone.

Once your information is correct, After you’ve completed your data, then click next.

Step 5: Verify your Business

Enter your actual address and not a post office box. This information is used only to verify your company’s identity and is not visible in your Google Business Profile. Google Business Profile or shared with the general public.

Enter your address, then select the next button. You’ll receive the appropriate ways to verify your account. Physical businesses must send a postcard to confirm their address. Companies in the service area can be verified using their email addresses.

Once you receive your five-digit code, enter it on the next screen (or go to https://business.google.com/) and click Verify or Verify business.

The confirmation screen will appear that confirms you’re a verified user. Then, you can select next.

Step 6: Personalize your profile

Input your business hours, messaging preferences, pictures, and business description. (We’ll discuss how you can optimize your profile’s contents in the following section of this article.)

Suppose you’re all set to Click Proceed. Then, you’ll see yourself on your Business Profile Manager dashboard.

From this page, you can manage your profile for your business, view your insights, control messages and reviews, and make Google ads.

How can you improve the performance of your Google My Business profile?

Google determines the local search rank by analyzing three aspects:

• Relevance: How is the content of your Google My Business listing match a query
• Distance What is the space in your location? Of yours is the searcher and the
• Prominence: How well-known your company is (based on factors such as reviews, links as well as review scores, and SEO)

Here are some actions you can take to improve your score on the three aspects.

Complete all of the details of your profile

Your customers will be 2.7 higher likely to think your business is trustworthy with a complete Google Business Profile. They’re also 70 percent more likely to visit your business.

Google states that “businesses with precise and complete details are more likely to be matched to the correct search results.” This will improve the relevance score of your website. The most important thing here is to inform Google users “what you do, what you do, where you are, and when they should visit.”

Verify your location(s)

Verified locations for businesses have the advantage of being “more probable to appear in local search results on Google products like Maps and Search.” A verified business location can improve your score on the distance ranking.

If you skipped over verifying your location in the account creation steps above, request your verification postcard now at https://business.google.com/.

Include actual photos as well as videos about your company

Your Google Business Profile must include a logo and cover picture. Make sure to use images similar to other social networks to allow users to identify your brand.

However, don’t stop there. Include photos and videos to show your work environment, your place of work, and your Team.

Suppose you own the restaurant and post photos of your menus, food items, and the dining room. Be sure that they are appealing professional and professional. They should also not be low-resolution. Based on Google’s search engine, companies with pictures get more inquiries for directions and visitors to their sites.

How do you add or modify images to your Google profile? Google:

1. In your dashboard On the dashboard, select Photos on the left menu.
2. Begin by creating your company’s logo and a cover image. Upload a photo, select an image from the Business Profile albums, or pick a picture that your company is listed.
3. To add additional images To add more photos, click “At Work” to add more photos or Team at the top of the page with pictures.
4. To add videos, click on the button for the Video tab located on the right side of the Photos page.

Include keywords in your profile

Utilizing the correct keywords will increase the relevancy. Are you unsure where to begin? Check out the Google Trends or Keyword Planner.

Google Analytics and other tools for monitoring social media will also assist you in discovering terms that people use to find your business. Integrate them naturally in your description of your business. Avoid stuffed keywords or using keywords that aren’t relevant – this could harm your search engine ranking.

Help and guide reviewers and other questions

People trust their friends more than they trust companies. An excellent review can be the decisive element that can tip potential customers to your advantage. Reviews also help improve your Google rankings.

The best time to request a review is when you have succeeded in having provided a positive experience. To simplify, Google provides a direct link for customers to leave reviews about your company.

To send your review request URL:

1. In the dashboard, Scroll down until you reach the icon that reads Review form for Share.

2. Paste the URL into a note to customers, your autoresponder, or online receipts.

You can’t disable reviews on reviews on your Google My Business page. It’s not beneficial to do it anyway since studies can show potential clients that your business is legitimate.

However, you can signal and report reviews that need to be revised.

Additionally, you can (and ought to!) respond to negative and positive reviews. According to a study by Google and Ipsos Connect, businesses that respond to reviews are thought to be 1.7 times more reliable than businesses that do not.

Be professional by using your voice as a brand. If you’re responding to an unfavorable review, be sincere and apologize if you can.

To review and comment on reviews, click on the reviews tab located in the left menu of your Business Profile Manager.

Make sure your company information is current.

It is essential to make changes to your profile on your website if you alter the business hours, contact details, etc. Nothing is more frustrating to customers than arriving during operating hours only to find that you’re closed if you offer special holiday hours or as a one-time event. Ensure that they are included within your Google Business Profile.

You can also make Google My Business posts to post updates, product announcements, offers, and events.

Edit your business details:

You can go back to your dashboard to make changes anytime via business.google.com. You can also edit your company details directly through Google Maps or search. You need to search the name of your business using one of these sites to open the editing section.

To create and publish Google My Business posts:

1. On the dashboard From the dashboard, click Posts on the left side of the menu.
2. Click to create a post.
3. Select the kind of post you wish to make, such as a COVID-19 update, an offer, Information on What’s New, or an event or product. Every type will require specific information needed to be completed.

Include specific features and attributes

Special features are offered for Google accounts for business based on the business category you’ve chosen.

Here’s a list of specific features for each category:

• Hotels can show the class rating, sustainable practices, highlights, time for check-in and check-out, and other facilities.
• Restaurants and bars can post menus, dish photos, and popular dishes.
• Businesses focused on service can provide a list of the services they offer.
• The healthcare providers in America U.S. can a DDD health insurance details.
• Companies also have access to different buttons according to their type, for example, appointments, reservations, and orders.

If you think your business could be eligible for one of these options but do not see them, you could have selected an incorrect category. You can choose between 10 types for your company.

You can also add factual aspects to your profile to give more information that your customers might want to know. If you own a store and restaurant, you might wish to mention that it’s accessible to wheelchairs or provides free Wi-Fi or outdoor seating. You could even say that your company is owned by women and LGBTQ and welcoming.

How do you add or modify attributes:

1. In your dashboard From the dashboard, click information from the dashboard.
2. In the section “From the Business,” Click on Add attribute. If you’ve already created features and need to include more features, click to add a pen under From the Business.
3. Browse through the various choices for your business and then review the relevant features, then select to apply.

Include your products

If you offer items, ensure that you include up-to-date inventory on your profile on business. Apart from being displayed on your profile, your items can also be displayed on Google Shopping.

To add items to your business profile manually, follow these steps:

• From the dashboard, click Products on the left menu. Then, click Start to start adding your first product.

Operate an online retail business operating in the U.S., Canada, the UK, Ireland, or Australia using barcode scanners to sell products marked with manufacturer barcodes. You could use Pointy to automate the upload of your inventory into your business profile.

Make use of Google’s no-cost marketing tools.

Google gives businesses access to the no-cost marketing kit that includes stickers, social media posts, and posters that can be printed. You can even create a custom video. (The link will only be available once you’ve created Your Professional Profile.)