Digital Marketing

25 Instagram Best Practices to Accelerate growth in 2023

25 Instagram Best Practices to Accelerate growth in 2023

It’s like Instagram is never static. Instagram. Instagram is always evolving its features to stay competitive in the ever-growing social media landscape. So, will the Instagram best strategies that were successful in 2022 work in 2023?

While the basic principles of your Instagram marketing plan must remain the same, some strategies you should employ to meet your goals are changing. Follow this article for a list of the best methods to aid you in achieving success in 2023 and beyond.

25 Instagram best practices for 2023

Instagram marketing best practices

  1. Set goals that are clear

You’ve heard it from us previously and will listen to it over and over. Each successful social media marketing plan starts with clearly defined, measurable objectives.

Do you plan to utilize Instagram to increase brand recognition? Drive product sales? Engage with your local community. Could you do all of the above?

What you’re looking to get from Instagram will determine the content you need to do with it. Consider how the platform’s diverse surfaces – feeds, Stories, Reels, Stories – could help achieve business goals.

2. Post the appropriate time

Digital Sanju research suggests that the optimal time to post images to Instagram is around 11 a.m. on Wednesdays. For Reels, the time is 9:00 a.m. and 12 p.m., Monday through Thursday. Remember, it’s the case that, on average, an Instagram business account has 1.71 main feeds daily.

It’s a good point, to begin with. However, to determine the most efficient time to post on your account, you’ll have to be aware of the Instagram practices of your specific viewers.

Digital Sanju Analytics provides a heatmap that shows the times when your followers are most likely to have an internet connection. It also suggests the most appropriate time to update your followers based on your desired Instagram objectives.

3. Make sure you schedule your content in advance.

Once you have figured out the most effective time to post, You can start making your content beforehand and schedule your content to be published at the right time.

This allows you to produce high-quality content in specific chunks, maximizing creativity. Additionally, it will enable you to review and edit your content before publication.

Digital Sanju allows you to post regularly without any effort. It lets you plan the timing of your Instagram Stories and publishes Reels and Stories along with other posts on social media so that you can view the entire picture of your social content schedule on one calendar of content.

This will also give you a clear picture and helps you ensure that you’ve got the right mix of video, images and carousel post.

4. Connect with followers

Keep in mind: Instagram isn’t a broadcasting platform. It’s a network for social interaction. Your followers expect to communicate in two ways and feel an experience of belonging. If you want them to interact with your Instagram content, you’ll need to be engaged too.

At first, you can easily respond to DMs and make comments yourself. As your followers grow, staying on top of it all can be difficult. At this point, it’s best to incorporate certain devices (and your team) to manage your Instagram communications.

Also Read – Best SMM Company in Delhi

5. Tag your products

About 50% per cent of users on Instagram use the site regularly.

Brands that include their products on feed posts will average 37 per cent more sales. Brands that tag more than two posts per day experience a rise of 117% in transactions.

Tag across different surfaces: Reels, stories, posts, and even ads. Sixty per cent of weekly IG users claim that ads with tags are more likely to purchase.

6. Improvements and analysis.

We’ve mentioned a few occasions when you’ll need to try a few experiments to discover the most effective for your target audience. This will be an ongoing topic throughout this blog.

To get the most out of your research, you must utilize the analytics on Instagram to get the most accurate results. The built-in Instagram insights tool offers useful information to help you get started. To kick things to the next level and obtain a more thorough report of your results, it’s an excellent idea to integrate professional analytics tools.

Instagram Reel best practices

7. Create (more) Reels

Do you still need to start using Reels? It’s the perfect time to begin.

Instagram is making a strong push into video generally and Reels specifically. Reels currently account for 20 per cent of the time users spend on Instagram. Also, Digital Sanju research suggests that Reels average 300% more engagement than normal Instagram videos. The Instagram algorithm is indeed a fan of Reels as well.

This is a very simple but vital Instagram effective method. Make (more) Reels.

8. Be yourself and show your humanity.

Videos that feature an individual have 25 per cent more click-throughs. There are better ways to present your product in a boring video. Show real people the benefits of using your services. Involve your team. Be a bit sociable. Have fun and be yourself.

9. Maximize the initial three seconds

Get attention immediately with lively motion or teaser titles. (Be sure to deliver the promises of your title. Watch bait is a no-no.)

Tell (and explain to) viewers within the first three seconds what they’ll learn from your reel and why they should continue watching. That’s it…

10. Text to your Reels

The addition of texts to Reels provides a variety of advantages. It, first and foremost, lets your content be available to hard-of-hearing and deaf groups. It’s also crucial for the 20 per cent of Reels views that occur with the sound off.

Closed captions now appear automatically in Reels unless you switch them off. Users can change the captions on their feeds if they wish to avoid viewing captions, so there’s no benefit in turning them off from your side.

You may also add timed text to highlight specific elements of your video.

11. Use trending audio

Incorporating trending music in your Reels is an excellent way to enhance your exposure. You can tell if your reel is trending with the arrow right next to the title of the sound on any spin.

You can tap on the audio to check the number of reels produced using that sound. The best chance to get an increase is to use trending audio that is currently available on only a few competing Reels. Try to get 30K or less.

This track already has 285K Reels, so you’ll be looking for a way with less competition.

If you find the music you like, you want to save it for later use by clicking on the Save Audio button. If you’re planning to keep it for the latest trend, ensure that it’s still trending when you’re ready to use it.

12. Use using a template.

If you’re planning to incorporate videos or multiple images in your reel, using a template is a good option to start. Using a template, you can automatically sync your video clips with the audio of the original revolution.

To locate templates, go to the Reels tab, click the camera icon on the upper right corner, and then scroll down to Templates on the left. Scroll down until you locate the reel you like, and then click Select the Template.

Instagram Story’s best practices

13. Make use of interactive stickers.

Interactive features such as the quiz, vote, and question buttons help you connect with your customers. They also offer a fantastic opportunity to get your community involved and drive higher engagement rates.

You can ask your followers what kind of content they would like to receive from you. Use the Question sticker for an interactive Q&A with your followers.

14. Save your most memorable stories to highlights.

Instagram Stories are a fantastic method to try out new ideas and create more simple content since they disappear within 24 hours.

Sometimes, you’d like your Stories to be a part of the conversation. In those instances, some stories stand out.

Highlights are live on your Instagram page in your grid’s upper right-hand corner. Apart from keeping your most popular Stories, You can also make spaces for more details about your company or products.

For more suggestions, please look at our complete blog article about how to use Instagram Stories.

Instagram posts best practices

15. Develop a consistent style

Your Instagram grid must have a consistent aesthetic, and your followers are expected to recognize any of your posts immediately as they appear on their feed.

One method to accomplish this is to ensure that your colours match your brand’s style guide.

16. Use the appropriate hashtags.

Social SEO could reduce the importance of hashtags; however, you still need to eliminate them.

Specifically, using niche hashtags can help connect with your existing community of followers on Instagram. In addition, creating a hashtag for your brand will allow you to collect the content of users and social evidence.

Here’s everything you need to be aware of hashtags and hashtags in Instagram:

1 7. Make attractive captions

It’s what’s in the picture can draw attention and make the scroll stop. However, it would help if you didn’t overlook the importance of the captions you post on Instagram. Instagram captions allow users to connect with your brand and also learn about the values you represent.

Well-written captions are one of the most effective practices for Instagram posts as they help the Instagram algorithm know what the post is about for better Instagram SEO. Captions are among the sources that algorithms use to check for keywords that are relevant when users search for information on the Instagram platform.

18. Use alt text

Another quick and easy step you can take to increase the accessibility of your content and increase your Instagram SEO rankings signals.

Alt Text on Instagram functions just as alt texts on the internet. It provides a text description of the content in the image or photograph.

Instagram utilizes artificial intelligence to produce automatic alt texts for every post. However, you can modify the alt text to achieve more effective results.

Please look at our step-by-step instructions for adding alternative text for Instagram posts.

19. Share your most popular posts.

The top three places on your Instagram grid are the most desirable real property. You can, however, select what content appears on the grid. You can connect up to 3 Posts (or Reels) to the top row of your grid.

Try pinning your most-loved blog posts or the most current ones. Are you running a campaign? Is a new product about to go on sale? Pins keep people’s eye on the winner.

You can also be creative by pinning posts, such as Rocky Mountain Soap Company did to promote a fresh product’s launch.

Instagram ad’s best practices

20. Test ad placements

Instagram ads can be seen in stories, feeds, Reels, and the Explore tab. The possible reach of 713.2 million in the Explore tab is up to 1.32 billion on feed.

Instagram data indicates that vertical ads offer a 48 per cent lower cost-per-action compared to non-vertical advertisements, so Reels and Stories are an obvious option to check when you’re planning to run videos for your ads.

In line with your natural strategy, it is necessary to conduct some research to determine which places work best for your customers and goals. The most important thing is not to become a slave to one style and trust it to meet your requirements. Instagram is always evolving, and it’s essential to test the waters to see how different effective formats fluctuate with time.

21. Create with creators

Utilizing influencers (also known as creators) to create branded content can boost your Instagram ads’ credibility.

Meta Research indicates that 78% of customers believe influencers can help them discover new brands. Additionally, the campaigns that incorporate brand-name content ads in conjunction with business-as-usual advertisements have an average of 53% more click-through rates.

22. Unify your catalogue of products

A single catalogue for Meta advertisements, as well as your Instagram shop, makes tags easier and allows you to access the most comprehensive information on your pixels.

Instagram bio best practices

23. Complete it

You won’t need a lot of space in your Instagram bio. It’s just 150 characters to let users know what you’re about and why they should stay.

However, you can build the process by filling out all of the fields for your Instagram profile. This includes your profile photo, address, link, and account category. That’s it…

24. Select the correct account category

The correct hashtag In your Instagram bio will make it much easier for your followers to locate you and comprehend your brand’s message.

It’s also a key element of enhanced tagging. If you work with other creators or brands, enhanced tagging will show every account’s contribution to the post and the account’s category.

25. Verify

If you want to boost the credibility of your account, consider the blue check you’ll receive and submit an application the Instagram verification. Verification on Instagram goes an enormous way to make your account appear more professional while preventing fraudsters from taking your thunder.

Find out how to be certified.

For additional Instagram bio guidelines (and some template ideas), go through our entire article about how to write your perfect Instagram profile. You can also get a review on this short video

Digital Sanju

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